TV

YouTube network airs traditional television commercial - a first

Are you ready to see some history tonight? No, I am not talking about The Walking Dead or Game of Thrones. 

You see, this evening Machinima, a YouTube entertainment network aimed at video gamers, will air an ad during AMC's The Talking Dead. This will apparently be the first ad ever aired on television for a YouTube channel. 

MKThe 60-second commercial will be for Mortal Kombat: Legacy 2, a live-action online series that airs on the channel and is based off of the video game series. It is the follow up to Mortal Kombat: Legacy, which is one of the most-viewed series in YouTube history, with more than 60 million total views thus far. The series features actors Actors include Cary Tagawa (Mortal Kombat - The Movie), Harry Shum Jr. (Glee), Casper Van Dien (Starship Troopers), Brian Tee (The Wolverine), Mark Dacascos (Cradle 2 the Grave) and Ian Anthony Dale (Hawaii Five-O). 

"We wanted to promote it in a way that would break through the fog of familiarity," said Machinima executive vice president of marketing Kevin Doohan. "Connecting to a television event like The Walking Dead season finale, a show that our fans are deeply passionate about, will introduce millions more viewers to Machinima."

Are you excited to see the commercial?

 


Details
Show:
- Talking Dead
Network:
- amc

Written by: Hamatosan
Mar 31st, 2013, 5:56 pm

Images courtesy of AMC

Anonymous


Message Posted On Apr 1st, 2013, 12:50 pm
I saw it, had not known of the series. So I will be going back and checking it out! I knew from the second hearing "Get Over HERE" what it was. MORTAL KOMBAT!!!! I thought it was for a new movie at first after hearing that.
mcw


Level 2 (28%)
Points: 35
Since: 04/Jan/10
Message Posted On Mar 31st, 2013, 7:28 pm

Commercials? What are those?

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