New Emmys Teaser Promises, "Without TV, Life Would Stink"

The Primetime Emmy Awards are like any awards show: despite its claims of prestige, the selection of its winners doesn't really carry any weight. Sure, four-time Best Drama winner Mad Men is a truly brilliant show, nearly perfect in every way. But then again, so is Breaking Bad, which hasn't won the coveted prize yet. But it, along with other frontrunner, Showtime's Homeland, plays to vastly different strengths than Mad Men, which is more introverted than the explosive violence of Breaking Bad or Homeland. It really is a case of apples and oranges, as cliched as that argument is, and as such, I tend to pay the Emmys no mind. 

But one thing the Emmys and I can certainly agree on is one of the taglines of the ceremony's marketing campaign: "Without TV, life would stink." It's a bit of a childish way to put it, sure, but it does make an interesting point. Many people (if you're reading this, count yourself as one of us) love the art form of television. At its best, I find it to be one of the most compelling forms of storytelling currently available -- it's almost certainly the most social one. So yeah, I can agree with the Emmys that television deserves to be celebrated for its effect on our lives and storytelling as a whole. And even if I wrinkle my nose at the idea of picking the "best" of such a diverse field of media, the angle of the Emmys 'celebrating' -- rather than passing judgment upon -- is one I can get behind. 

Check out this short teaser for the upcoming Emmy Awards, hosted by comedian and talk show host Jimmy Kimmel, which will air Sunday, September 23 on ABC. What do you think? Will you be tuning in to see who wins?