Ratings are in for the Ultimate Fighting Championship's fourth event on FOX, and to no one's surprise the news isn't good.
MMAMania.com is reporting the live event averaged around 2.14 million viewers, peaking at 2.36 million. The story also quotes half-hour numbers from TV by the Numbers: 8 p.m. - 0.9 rating, 1.91 million viewers; 8:30 - 1.1 rating, 2.1 million viewers; 9:00 - 1.2 rating - 2.2 million viewers; 9:30, 1.2 rating, 2.36 million viewers.
The ratings are not final, nor do they contain the overrun. The West Coast has also not been figured in.
Still, the show ran against the final Olympic competition of Michael Phelps, and contained a main event featuring former light heavyweight champion Mauricio "Shogun" Rua against former promotion washout Brandon Vera.
The previous UFC on FOX special on May 5, featuring Nate Diaz vs. Jim Miller in a lightweight division contest, scored a 2.4 rating, which was also a disappointment. That matchup also lacked in star-power appealing to only the most hardcore of fans.
The first UFC on FOX special averaged 5.7 million total viewers, while UFC on FOX 2 managed 4.7 million average total viewers, according to MMAFighting.com.
Last Saturday's installment, however, was likely the most exciting of the four, featuring no decisions and lots of action.
"To no one's surprise the news isn't good"...?! I'm surprised the ratings weren't great. Every guy I know seems to like it. My guess is the low ratings have to do with the lack of advertising. I had no idea there was a fight on till I read that evening's paper. The main event, btw, was excellent. One of the best fights I've ever seen. So, there ya go, ya big pussy.