Daytime Ratings - Days Drops Yet Again

Ratings Report for the Week of July 9-13, 2012

The latest set of weekly ratings make uneasy reading if you are a fan of the NBC soap, Days Of Our Lives. The series dropped into last place and also had a record low in the important Women 18-49 Viewers section.

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,402,000 (-103,000/-212,000)
2. B&B 3,065,000 (-50,000/+121,000)
3. GH 2,318,000 (+76,000/-124,000)
4. DAYS 2.230,000 (-179,000/-201,000)

Households
1. Y&R 3.2/10 (same/-.1)
2. B&B 2.3/7 (same/+.2)
3. DAYS 1.7/5 (same/same)
3. GH 1.7/5 (same/-.1)