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| Posted By: |
Allison |
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| Posted On: |
Jul 11th, 2007, 12:05 pm |
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• Court TV to become truTV on January 1 |
Court TV today unveiled its long-awaited new name - truTV. Come Jan. 1, 2008, the network will drop its old moniker and logo in favor of truTV and expand its programming slate to include the action-based programming executives say the new name reflects.
Network executives announced plans for the rebrand at Court's upfront in March and, as per plans to unveil the changes this summer, told key advertisers and cable operators of the new branding last night.
The plan, said executives at the time and now, is to target a psychographic called "Real Engagers," by revamping daytime trial coverage, adding nighttime entertainment shows and taking on a new name and look.
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