The Macy's Thanksgiving Day Parade, often shortened to Macy's Day Parade, is an annual parade presented by Macy's. The tradition started in 1927, tying it for the second-oldest Thanksgiving parade in the United States along with America's Thanksgiving Parade in Detroit, and four years younger than the 6abc IKEA Thanksgiving Day Parade in Philadelphia. The three-hour event is held in New York City from 9:00 a.m. EST to 12:00 p.m. EST on Thanksgiving Day.