Based on the best-selling line, the half-hour series celebrates diversity, friendship and teamwork and stars the Lalaloopsy rag dolls --, Mittens Fluff ān Stuff, Bea Spells-a-Lot, Rosy Bumps āNā Bruises, Jewel Sparkles, Peanut Big Top, Spot Splatter Splash, Crumbs Sugar Cookie, Dot Starlight and their group of friends. The characters, who magically came to life when their last stitch was sewn, each have a unique personality based on the fabrics that were used to make them and a special pet. They come together for daily adventures in a whimsical world of silly surprises called Lalaloopsy Land. Lalaloopsy is co-produced with MGA and Moonscoop Productions.