It’s a 24/7, fiercely competitive business that everyone will eventually confront but few understand: the $17 billion-a-year "death care" industry. CNBC's Tyler Mathisen profiles the professionals who deal in the rituals of death, and profit as they help ease the way from here … to the hereafter. CNBC goes behind the scenes at a funeral home as it explores the steady rise in cremation and uncovers some unconventional ways to say goodbye. Can this industry reinvent itself for a Boomer generation that's demanding new ways to deal with the departed and celebrate their lives? (Source: CNBC)