Cricket fans in the United States have a reason to rejoice: the sports network ESPN is now focusing on the game. ESPN2 began showing the T20 World Cup live for viewers in the United States for the first time since the tournament started in 2003. For cricket followers in the United States, where the sport isn’t as universal as it is in India, this news couldn’t have come fast enough.
ESPN has promised cricket fans more than 1,500 hours of cricket programming, the fruits of an exclusive deal signed with the global rights holder, ESPN Star Sports, in March 2011 to air the Champions League Twenty20 and International Cricket Council events live in the United States. (Source: ESPN Media Zone)